Truvelle, a bridal line dedicated to the modern unconventional bride who is looking for an effortlessly beautiful and refreshing approach to the wedding gown, has unveiled its stylish 2017 collection! The chic new designs feature elegant wedding dresses with delicately feminine detailing. From graceful simplicity to ethereal romanticism, the stylish silhouettes are a reflection of the classic yet modern aesthetic of Truvelle’s 2017 collection.
New Creative Heights
Truvelle: This year, we made a point of refreshing past designs & moving away from our distinctive silhouettes. This is evident in all of our gowns : Georgia features our signature chiffon skirt, but with a big horsehair crinoline to give a fresh shape. Abbott takes inspiration from our statement Sierra gown (2015 collection), only with a lace spin. Our Carrall, Columbia, and Hamilton gowns all feature intricate, new-to-Truvelle backs. The Cordova gown features our first-ever leg slit. And, we’ve introduced two new bodice designs : the stunning bustier-inspired top on Powell, and the delicately-sleeved Cambie.
Truvelle 2017 is unlike any other collection the made-in-Canada brand has designed thus far. For the current collection, our founder, Gaby Bayona, has led her team to all new creative heights and boundaries, exploring a more flirtatious side of the Truvelle bride with plunging necklines and an emphasis on backless details. While it very clearly sets itself apart with new and bold features you won’t find elsewhere, the 2017 collection is also a swoon-worthy hybrid of past collections, keeping hold to the Truvelle charm brides fell for from the beginning.
Truvelle’s 2017 collection was inspired by the textured streets of the neighbourhood Truvelle was conceived in : Gastown, Vancouver. Mimicking the shimmer of the nearby water, the neutral tones of the walls and streets, and the independently west coast mindset of its inhabitants, we had an overflow of ideas to work with.
Truvelle has always been in a league of their own with bridal trends, filling the gap in past season markets with the introduction of both warm and cool tones. The current palette is sure to meet expectations as it pulls from an array of sandy hues and shades of white the brand predicts will woo the 2017 bride.
With fresh takes on old favourites, Truvelle 2017 introduces extra-modern cuts and features like geometric straps and elegant wrap-around styling, while also satisfying the bride seeking a classic bodice. The bold lines and uncommon characteristics of the new collection partnered with classic silhouettes will please both the trend-seekers and quintessential brides alike.
Brand Identity and Roots
Though new and fresh in so many ways, the collection is truly an ode to Truvelle’s roots, with each gown named after the streets surrounding both the company’s studio and flagship locations in Gastown, Vancouver. This collection is sure to wow brides-to-be with a myriad of skirt options, including a new draping technique, as seen on the Powell and Columbia gowns, adding to the brand’s reputation for endless photogenic moments.
We are Truvelle, a line for the modern, independent, and in love. Made in Vancouver BC Canada, we strive for effortlessly designed dresses of the highest craftsmanship. From scratch, we create made-to-order wedding dresses with a heavy emphasis on design, fit, and quality. All of our patterns are handcrafted and perfected, our carefully chosen fabric is individually hand cut, and each gown has a story. We’re proud to be a made-in-Canada brand.