Titled Euphoria, Bella Belle‘s new shoe collection evokes a sense of happiness with abundant soft textures, floral embroidery, speckles of sequins and a wider range of color palettes. What began as a year-long journey of constant shoe sketches and endless research has brought forth one of their proudest and boldest, yet most feminine pieces to date. Join us as we introduce this timelessly elegant new collection below!
Bella Belle: For this time around, we were inspired by a ton of beautiful embroidery and beadwork techniques that we saw all over the Fashion Week runways. We wanted to emulate this artwork, which is often found exclusively in couture runway shows, in comfortable and extremely fashion-forward bridal shoes. We adopted different embroidery and beadwork techniques on this collection.
Bella Belle: We took great effort into implementing feedback from our customers by having more low-heeled options, like the classic Amelia, feminine Rosa or vintage May. We also added more comfortable and stylish flat options like the beautifully sequined Ariel that is the very definition of a Cinderella-inspired wedding shoe, which also comes in the traditional high heel and low heel. While we pushed ourselves to play with different and more bold styles, we also wanted to stay true to our aesthetics: feminine and romantic.
Joy Proctor x Bella Belle
Bella Belle: Following the success of the first collection, we were also delighted and extremely honored to team up once again with Joy Proctor to launch her second capsule collection. We love Joy for constantly pushing the boundary to be bolder and rethink the traditional bridal shoe.
Joy Proctor: For my 2018 Joy Proctor for Bella Belle Collection, I was inspired by old world elegance paired with modern lines. Looking to the quality of the past, I chose to highlight embroidery in each of the three designs, using a neutral linen base and floral embroidery motif for each.
The Lavender flat reflects my own personal favorite shoe style of choice, an elegant flat with a fun bow. I chose a “V” opening for the toe, which gave the feet a beautiful moment of sexiness. The Orchid is an elegant yet glam choice that added the luxe of a gold heel, while being a very comfortable choice for any wedding. And who wouldn’t want to walk on gold? The Peony is a truly sexy bootie with low cut outs on either side, an elegant stiletto heel and beautiful peep toe to show off your toes. The Peony comes in both blue and white embroidery.
Bella Belle: We wanted the aura of the lookbook to be inspired by the euphoric nature of the shoe collection itself. Inspired by couture fashion, we wanted the lookbook to be edgy and provide a fashion-forward interpretation of a bridal look. We hope to bring couture fashion to an everyday bridal look that any bride can embody. With such a big task at hand, we are delighted to have partnered and works with such amazing talents that help bring our vision to life.
Where to buy:
Shop Bella Belle Euphoria Collection
Photography: Laura Gordon
Design + Styling: Joy Proctor
Cinematography: Josh Gooden
Floral Design: Tulipina Design
Fashion Styling: Gabrielle Hurwitz
Wedding Dress: Liz Martinez & Lee Grebenau from Spina Bride
Wedding Dress: Hayley Paige from Kleinfeld Bridal
Engagement Ring: Trumpet and Horn, J. Birnbach Jewelry
Ring Boxes: The Mrs Box
Accessories: Jennifer Behr, Luna Bea Bride, Enchanted Atelier by Liv Hart
Veil: Daphne Newman Design
Hair: Vivian Hu Makeup
Makeup: Niko Beaute
Model: Eydis Evensen of Silent Models NY
Venue: Jardin de Buis
Calligraphy: Written Word Calligraphy
Styling board: Simply Rooted Surfaces, Heirloom Bindery
Flower: Florabundance Inc
Additional flatlay styling: Mallory Joyce